"The Political Brain" and what it tells us about the primary

Last weekend, I read the fascinating book The Political Brain, by Drew Westen.  Drew is a trained psychologist, and believes the "theory of mind" political professionals who work for Democrats have developed is totally, utterly wrong.  To simplify his thesis, no voters(not even well-educated ones) make voting decisions by rationally weighing where the candidates stand on the issues.  Instead, people begin with their emotional feelings towards a candidate, and then rationalize reasons why they support a given candidate.

I think it tells us a lot about what has gone on during this primary fight...  

Westen and his colleagues have done, over the past decade, repeated studies to find where voters stood on hot-button scandals in the media - and found partisanship determines most of it.  One example he shows in his book is one of the Clinton sex scandals, the Kathleen Wiley case.  After at first developing a complex model, involving all sorts of personal experience, to discover where people stood on the accusations.  And ultimately found that a persons lean towards either of the two parties could predict ones opinion 80% of the time.  Which explains the odd observation he makes that the people who supported Anita Hill were almost exactly the flip of those who supported Kathleen Wiley.  

Those people not making decisions based upon partisanship generally make their political decisions solely based upon the mixture of feelings the candidate elicits in them.  Given we're within the primary, where partisanship doesn't matter, I think that's really the crux of what's been going on during the primary.  Both Clinton and Obama supporters ultimately support their candidate for emotional reasons, and then come up with reasons to rationalize their support later.  

Witness the endless argument on MI/FL.  There is no reason, none at all, that those that argue that the states should be seated, versus those that argue it shouldn't should have consistently been determined by what campaign you supported.  But they have, with the exception of a few people I've seen in the blogosphere like Chris Bowers.  

As another example to make fellow Obama supporters cringe is what happened with Wright.  The first time Wright surfaced, most Obama supporters (myself included) praised Obama for sticking by his long time mentor.  The second time, they praised Obama for doing the right thing and throwing Wright under the bus when he didn't show loyalty.  All of this in a period of a few weeks.  

Examples can go on and on.  The point is neither side is engaged in rational thought.  We're plowing through information looking for confirmation that what we know with "our gut" is true.  

So, I've come to the conclusion that the debate between Clinton and Obama supporters is essentially useless.  No one is converting anyone on either side - in real terms, it's almost as difficult as trying to show a creationist in an argument that he or she is wrong.  Note that I say that with no malice towards Clinton supporters - we're all guilty of it.  

The good news for some conclusion to this primary battle is that Drew Westen also notes most partisans follow the lead of political leaders in debate.  E.G., if you are a Democrat, and no Democrat is speaking on an issue, you generally don't care, but if it's being debated in public, you develop an attachment to it.  This suggests, as an ultimate Obama win seems inevitable, that once Clinton suspends her campaign, and Clinton's narrative wanes, as her surrogates vanish from the news shows and her big bloggers online focus on other things, the rank and file will begin to get over it.  So I think worries of a divided party in the fall are very much overrated.  

P.S. In case you're wondering, Drew responds in the postscript to the paperback to the current nomination campaign in very current terms (seems to have been written post OH/TX).  He likes things about both candidates.  He credits Obama, more than Clinton, as understanding people vote based upon emotional resonances, not based upon a laundry list of ideas.  But he sees Clinton as better at fighting back against attacks.  

P.S.S. The first page of the book contains a long, effusive praise of the book by none other than Bill Clinton.  To begin with, is quote says "This is the most interesting, informative book on politics I've read in years..."  So Clinton supporters should not feel scared to pick up the book.  



Display:


No thanks (1.50 / 2)

So Clinton supporters should not feel scared to pick up the book.
This sentence is a red flag; I'll consider this a heads-up, thanks anyway.


by soyousay on Sun May 11, 2008 at 11:08:05 AM EST

Re: No thanks (2.00 / 1)

I think you just proved Drew Westen's thesis.


Faced with the choice between changing one's mind and proving that there is no need to do so, almost everyone gets busy on the proof.
by jsfox on Sun May 11, 2008 at 11:48:30 AM EST
[ Parent ]

Re: No thanks (none / 0)

I wouldn't know because I don't plan on reading it. Too bad for you....come Nov.


by soyousay on Sun May 11, 2008 at 01:43:31 PM EST
[ Parent ]

Re: No thanks (none / 0)

Not sure why it's to bad for me come Nov. , but OK.


Faced with the choice between changing one's mind and proving that there is no need to do so, almost everyone gets busy on the proof.
by jsfox on Sun May 11, 2008 at 01:45:33 PM EST
[ Parent ]

"The Political Brain" is universal (2.00 / 1)

"Both Clinton and Obama supporters ultimately support their candidate for emotional reasons, and then come up with reasons to rationalize their support later"

All sales and marketing professionals know this too well - buying is an emotional process that has to rationalized -- selling is a rational process that has to be emotionalized.

This is a very important post. Highly rec'd.


by pan230oh on Sun May 11, 2008 at 11:09:02 AM EST

How many times have I heard myself (2.00 / 1)

.... say, "I just don't like the look outta his eye."  I think A LOT of people make their choices from their gut.  

Obama has enjoyed good feelings from AAs and young people looking for something different than the status quo.  This is not the first time for the latter.  I remember JFK.  I was  young, but couldn't vote.  I didn't care for him.  

I liked Nixon despite the fact that family was Democratic.  And ... so ... when Nixon was nailed in Watergate, I felt sympathy for a guy who had been hounded by the media, for a guy who had done a lot of good in his service to the nation.  I turned my head to Watergate as a media frenzy about nothing.  Shows what I knew!

I didn't care for LBJ - again, look outta his eye and his wife's eye.  Turns out I wasn't too wrong there - i.e. Gulf of Tonkin and Vietnam untold deaths.

I detested Gerald Ford - a President "selected", turns out to be the precursor to Dubya's "selection".

I liked Carter and the look outta his eye.  He was NOT like Washington and he was never very effective for that reason, IMHO.

Reagan - good Lord, the guy was an actor, end of story.  He might have been a nice guy at heart but he was flawed in areas I don't care for, and he was just playing the role.  Others were running the country.

George H.W. Bush - liar.  He had a decent look from his eye, but Iran-Contra and S&L debacle did it for me!

Clinton - I voted for Perot!  Again, shows what I know!!!!!!  Clinton again, I voted but I always thought he was definitely "too smoothe talking" for my taste.

Al Gore - love everything about the guy!!  Love Tipper.  Love Gore's whole family.  Love the look outta his eye.  Did I mention that I like Al Gore???  ....... Shows what I know!

Obama - have never had a particular problem with the "look outta his eye", just don't buy the "change dance".  Change is not always for the better and each and every time, change is a hard-fought battle.  People like the familiar even if the familiar is uncomfortable.

Hillary - never particularly cared for the look outta her eye.  But she has earned quite a bit of admiration by her tenacity.  She has fight in her that I will never have.  I'm a gutless wonder and I stand in awe of her ability to take a punch and keep going.  

If I had my choice, it would be Al Gore.  After that, Hillary.  It's that gut thing the author talks about.


by Southern Mouth on Sun May 11, 2008 at 11:27:04 AM EST

Re: "The Political Brain" (none / 0)

Yes, we all make our political decisions based on emotions and then look for the arguments to defend those emotional decisions. And, yes, I believe that over the course of the fall, when even Clinton is campaigning for the Democratic party nominee to win the general, there will be some evidence of people falling in line. But some will not fall into line with the nominee; and in red states where Obama won in the primary, where he already has to make up a deficit due to Republican majorities, it will be nearly impossible for Obama to win over enough electoral votes to win--precisely because of the premise of the book. Those states will go GOP. In blue states, where McCain is already tied with Obama, there is the danger of enough defections from the Democrats to give it to McCain; and in Swing States, where the parties are basically equivalent in strength, any defections will doom Obama's chances.

Howard Dean, the Democratic party chairman, whose once-promising 2004 presidential bid collapsed in Iowa, said he spent months trying to persuade his supporters to rally behind John Kerry, the nominee. And they did not even dislike Mr Kerry.

Gary Hart said that after he lost his divisive primary battle against Walter Mondale in 1984, he worked tirelessly - and held more than 40 campaign events - imploring his supporters to back the nominee. "And I was not able to move [them]," he said.

There is this:

More than six in 10 Democratic primary voters who support Mr. Obama in the CBS/NYT poll 10 days ago say they would be satisfied if Mrs. Clinton wins the nomination. But among Mrs. Clinton's supporters, just 49 percent say they would feel satisfied if Mr. Obama wins, while 50 percent would be dissatisfied. Nearly a quarter say they would be very dissatisfied.

*

"One-in-five white Democrats (20%) say that they will vote for McCain over Obama, double the percentage who say they would switch sides in a Clinton-McCain matchup (10%). Roughly the same number of Democrats age 65 and older say they will vote for McCain if Obama is the party's choice (22%). Obama also suffers more defections among lower income and less educated Democratic voters than does Clinton."

http://www.delegatehub.com/archive/?id=6 333

And, there is this:

http://anglachelg.blogspot.com/


"I never give them hell. I just tell the truth and they think it's hell." Harry S Truman
by Tennessean on Sun May 11, 2008 at 12:55:01 PM EST


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